Meh, let them be excited about their bows... I just get tired of know it all attitudes sometimes, and for some reason it DOES seem to be a little brand specific.
For some reason this analogy just popped into my head...
A Bowtech Guardian/Commander/Tribute is kind of like the young trophy wife... She's fun to have around, she moves fast but can be harsh to deal with at times, is the latest and greatest, creates a lot of excitement and hype from being new and different, takes all your money, and then you start looking for the next one.
A Ross is the soul mate you'll grow old with and sit on the porch (or in the woods) watching sunsets into old age.